A PNG logo is a logo saved in the Portable Network Graphics (PNG) format. To understand this better, we must first understand what a transparent logo is. A transparent logo is a logo that has a transparent background which effectively means no background at all.
A transparent PNG or a transparent logo is an image that has a white and grey checkered pattern behind it. This clearly indicates that the background has been removed. When you place this design anywhere the black and white pattern will not be visible.
A transparent background makes sure that all the elements of the logo including wordmark, symbol, and shape or container can be clearly visible without having to be put in a box. The transparent logo designs can be easily placed on websites, email signatures, images, videos etc. and can also be printed on letterheads, marketing materials, T-shirts, caps and more.
These transparent logos that have no background, are mostly created and saved in the PNG format. The reason why people prefer to use this format is because it can display millions of colors within a relatively smaller file size. This format is perfectly suited for logos that you want to use on digital platforms like social media, websites, mobile apps, digital presentations and more.
Most of the design software allow you the option to save your logo or other designs in a variety of formats. Appy Pie Design makes sure that you have the ability to save your designs in PNG formats so that you can easily use them digitally or in the print version.
One big advantage that most designers value is that the compression loss in PNG formats is minimal, irrespective of the compression ratio. In fact, even when you are resaving the images, the quality is not lost.
The PNG format supports a great number of colors. While PNG-8 supports 256 colors, PNG-24 supports about 16.7 million colors. The format supports multilevel of transparency and has 256 levels of opacity from completely transparent to completely opaque.